About us

"When she feels that our clothes simplify her active lifestyle and enhances her quality of life, then we are doing well."
Cecilia Alatalo, Founder av CEO

AliceDot. (used to be Alice & Fay) designs, imports and sells clothing and accessories in plus-sizes EU 42-56, UK 16-30, US 12-26.

We design in Sweden and produce in India where we have carefully chosen our partners that share our values.

Our office, showroom and warehouse is located at Einar Hansens Esplanad 41-43 in Malmö, Sweden. We keep our showroom open for you every THURSDAY 12 noon to 7.00 pm.

Our designs are inspired by women´s body shapes, their movement and lifestyle. We are delighted when our clothes live a long and active life.

We want to be (in) good company.

Cecilia and Fanny Alatalo


Always open • Shipping worldwide • Free returns

 

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